If the technical innovation led by raw materials is the inside of the product, then the aesthetic innovation led by design is the face of the product. Beauty makeup innovation requires both technical upgrading and aesthetic innovation. A future-oriented brand must be the ultimate combination of 'cutting-edge technology' and 'extreme aesthetics'. With the theme of 'New Aesthetics', 2024CiE is the first packaging beauty academy to create wonderful activities such as 'Designer × New Aesthetics' beauty trend exhibition and New aesthetics design forum, so as to light up design inspiration and lead brand upgrading with aesthetics.