CiE Beauty Innovation Exhibition (referred to as 'CiE') is the first beauty exhibition in China's beauty industry focusing on 'innovative resources'. The exhibition takes 'new technology, new aesthetics, new brands, new buyers' as its positioning, and takes Hangzhou as the 'new center of beauty industry' as its starting point to create a highland of beauty industry innovation. Since its inception in 2021, the CiE exhibition scale has grown at a rapid rate of 50% per year, and has grown into the most innovative and cutting-edge exhibition platform with growth potential in China's cosmetics industry.

From February 26 to 28, 2025, 2025CiE Beauty Innovation Exhibition will be held in Hangzhou International Expo Center. As the first beauty exhibition in the opening year, 2025CiE takes 'debut on new' as the curatorial keyword, and specially plans 30+ new product conferences, 400+ new products on new, and 4 new theme exhibitions, focusing on presenting innovative achievements; It is expected that the exhibition area of 90,000 square meters, 1000+ quality exhibitors, 40000+ professional visitors, exhibitors cover innovative raw materials, packaging aesthetics, OEM/ODM, new domestic products, imported products and other whole industry chain resources.

4, create digital exhibition: create a combination of online and offline digital exhibition, offline exhibition for 3 days, online exhibition for 1 year, exhibitors and buyers information integration.

Since its inception in 2021, the CiE exhibition scale has grown at a rapid rate of 50% per year, and has grown into the most innovative and cutting-edge exhibition platform with growth potential in China's cosmetics industry. Up to now, the total exhibition area of CiE Beauty Innovation exhibition has reached 210,000 square meters, and the total number of visitors has reached 8.8w+.