CiE Beauty Innovation Exhibition (referred to as 'CiE') is the first beauty exhibition in China focusing on 'innovative resources'. The exhibition takes 'new technology, new aesthetics, new brands, new channels' as its positioning, creating an innovation highland in the beauty industry and a gathering place for new beauty brands. The exhibition is held in Hangzhou every February, with selected exhibitors, innovative exhibits, creative exhibition areas, wonderful activities, etc., CiE Beauty Innovation exhibition attracts many exhibitors and professional visitors to participate in the exhibition, and has become the largest beauty exhibition in Hangzhou, the beauty beauty exhibition must punch the card.

With the rise of new domestic products and the diversification of channels, China's cosmetics industry is undergoing an intergenerational change. Hangzhou, at the center of change, has become the 'third pole' of the growth of China's cosmetics industry after Guangzhou and Shanghai, and the vigorous development of CiE beauty innovation exhibition has also consolidated the industrial status of Hangzhou's new center of beauty industry.

4, create digital exhibition: create a combination of online and offline digital exhibition, offline exhibition for 3 days, online exhibition for 1 year, exhibitors and buyers information integration.

After 3 years of development, CiE Beauty Innovation Exhibition has demonstrated its innovative power and high growth potential to the industry. From 30,000 square meters in 2021, to 40,000 square meters in 2022, to 60,000 square meters in 2023, and then to 90,000 square meters planned in 2024, the scale of CiE Beauty Innovation exhibition is growing at a rapid rate of nearly 50% every year. Up to now, CiE Beauty Innovation Exhibition has a total exhibition area of 130,000 square meters, and a total of 5.3w+ visitors to the exhibition.

The 2025CiE Beauty Innovation Exhibition will be held at the Hangzhou International Expo Center from February 26th to 28st, with a total exhibition area of ​​90,000 square meters and over 1,000 exhibitors. The exhibitors cover innovative raw materials, packaging aesthetics, OEM/ODM, new domestic products, and imports. With full industry chain resources such as brand names and celebrity resources, it is expected to attract 40,000+ professional visitors to the exhibition.