About Us
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Pinguan
Since its establishment in 2007, taiguan has been founded by the magazine Cosmetics Observation. From the industry insight on information to the innovation and guidance on exhibition resources, taiguan has taken the mission of connecting high-quality resources and achieving good brands as its mission, and has insisted on promoting the upgrading of cosmetics industry.
At present, taiguan has covered more comprehensive industry media, digital exhibitions and industrial services, and is committed to becoming a reliable resource platform for the cosmetics industry.
Main projects
Cosmetics Innovation Expo
CiE Cosmetics Innovation Expo (hereinafter referred to as "CiE") is China's first beauty show focusing on "innovative resources. The exhibition takes "new technology, new aesthetics, new brands, new buyers" as its positioning, and takes "new center of beauty industry" Hangzhou as the starting point to create an innovative highland of beauty industry.
Since its establishment in 2021, CiE has grown into the most innovative and growth potential new exhibition platform in China's cosmetics industry.
CiE Regional Exhibition
CiE Regional Exhibition focuses on "Selected Brands" and "Accurate Docking". The industry's first desk-style negotiation mode is to select 100 high-quality exhibitors in a single field, focus on new channel brands, visit local head channel providers, invite high-quality buyers to purchase on site, expand offline beauty channels at lower cost and efficiency, radiate the national market, walk through 11 cities, and hold 25 games in total, driving the regional market to 25000 channel brand docking.
China Cosmetics Congress
Founded in 2008, China Cosmetics Conference is a high-end international conference with great authority and influence in China's cosmetics industry. Up to now, the China Cosmetics Conference has been successfully held for 18 sessions, inviting more than 700 industry guests including Perlea Hou Juncheng, Shangmei Lu Yixiong, Huaxi Biology Zhao Yan, Northberg Fan Zhanhua, Famous and Excellent Products Ye Guofu, Sequoia Capital Shen Nanpeng, Nongfu Spring Zhong Suanshan, Focus Media Jiang Nanchun, etc. It is the main stage for leaders of listed companies and leading enterprises in the cosmetics industry to speak and the development of China cosmetics industry. Held in Shanghai every summer, the conference scale exceeds 3000 people
China Cosmetics Annual Meeting
China Cosmetics Annual Conference is an annual summary and trend outlook meeting of China's cosmetics industry. It aims to take stock of the current industry situation and discuss the industry trend in the coming year. At each annual meeting, we invite the top entrepreneurs, industry experts and investors inside and outside the industry to share their annual observations and thoughts.
Cosmetics Observation
Cosmetics Observation is a very influential financial news media in China's cosmetics industry. It has a time-sensitive response, unique perspective and professional insight. It outputs fresh, informative and cutting-edge cosmetics industry information. It is a witness and participant in the development of China's cosmetics industry. And lookout.
Beauty Product View
The concept of beauty products is China's leading exclusive knowledge community for beauty product managers, covering raw materials, technology, packaging materials, factories, formula design, scientific communication, laws and policies and other sectors related to product development and innovation, creating a more accurate platform for resource links, information acquisition and self-improvement for product manager groups, and building a more professional, open and cutting-edge scientific position.
New Youth Academy
New youth = beauty makeup entrepreneurial innovator. The New Youth Academy uses training as its basic product to accompany the growth of students. Since the opening of the first class in 2017, it has selected nearly 200 dynamic and innovative young entrepreneurs, second-generation successors and senior managers to advocate innovation., With long-term development as the common goal, learning and collision closely around the whole industry thinking and global vision of the beauty industry.
development history
Year 2007
The establishment of PinGuan
Year 2008
Cosmetics Watch magazine launched, the industry's first in-depth report and trend analysis.
Year 2014
The wechat subscription number of 'Cosmetics Watch' was created, and the Pinguan website was launched, officially starting the process of the Internet of Pinguan.
Year 2016
Start the new Youth program, hold the New Youth Forum of Chinese cosmetics, establish the New Youth Academy, and create a learning and exchange platform for beauty entrepreneurs and innovators.
Year 2018
The establishment of Zhuhai Lafang Pview Huxi Beauty Industry Fund and the launch of CiE Beauty Innovation Exhibition APP (original Pview APP) are the beginning of CiE to promote the informatization of China's cosmetics industry.
Year 2020
「CiE Online Shopping Festival」 was successfully held. In just 2 months, an online live broadcast platform was built from 0 to 1, and 380+ exhibitors were mobilized. The number of online visitors exceeded 8w, opening the first online exhibition in China's beauty industry.
Year 2021
The first CiE beauty Innovation Exhibition was held in Hangzhou, positioning 'new technologies, new brands, new buyers', focusing on the 'innovative resources' of the beauty industry, and the exhibition area exceeded 30,000 square meters for the first time.
Year 2022
CiE beauty Innovation Exhibition covers an area of more than 40,000 square meters, creating the first Internet celebrity creative exhibition area 'New space station', 100+ new beauty makeup products are presented, showing the trend of beauty makeup.
Year 2023
CiE beauty Innovation Exhibition area exceeded 60,000 square meters, the first China Cosmetics Scientists Conference was successfully held, raising a new wave of Chinese cosmetics industry science and technology. CiE beauty innovation Exhibition positioning new upgrade: new technology, new aesthetics, new brands, new channels.
Year 2024
In 2024, the 2024CiE exhibition area exceeded 90,000 square meters, and the first 4D innovative raw materials Museum and 4C Packaging Beauty Museum were set up. 30+ special activities during the same period, 200+KOL shopping exhibition.
Contact Us
Brand Booth Consultation
13071266175
Gui Yachao
OEM/raw material booth consultation
15002977695
Yang Yang
Package Booth Consultation
15623663346
Peng Jinpeng
Audience Registration Consultation
18674097609
Hu Die
Media Cooperation Consulting
15927509046
Zhang Yixuan
